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来源åQšé…’店加盟网</p> </div> <!--分äín <div class="bdsharebuttonbox bdshare-button-style0-16" data-bd-bind="1456540425630" style="margin:5px auto; width:140px;"><a href="#" class="bds_more" data-cmd="more"></a><a href="#" class="bds_qzone" data-cmd="qzone" title="分äín到QQ½Iºé—´"></a><a href="#" class="bds_tsina" data-cmd="tsina" title="分äín到新‹¹ªå¾®å?></a><a href="#" class="bds_tqq" data-cmd="tqq" title="分äín到腾讯微å?></a><a href="#" class="bds_renren" data-cmd="renren" title="分äínåˆîCh人网"></a><a href="#" class="bds_weixin" data-cmd="weixin" title="分äín到微ä¿?></a></div> ¾l“束--> <div class="news_c"> <P>如果你想要投资一个酒店项目,大家不妨考虑一下商务酒店这¾c»é…’店,一个酒店行业知名度很高的品牌项目,投资的性ä­h比也较高åQŒé‚£ä¹ˆï¼Œä»Šå¤©ž®ç¼–ž®±å¸¦ä½ ä¸€èµäh¥äº†è§£ä¸€ä¸‹é…’店布草行业五大问题现状_酒店加盟¾|‘ã€?/P>随着酒店业近òq´æ¥çš„规范化发展åQŒå›½å†…的酒店布草市场逐渐成就了很多强势品牌,他们主要集中于高端酒店市场,成äؓ大的酒店集团重点å…Ïx³¨çš„对象。但整个行业发展依然存在一些问题需要改˜q›ã€?div>  一、äñ”品:个性化和提供解å†Ïx–¹æ¡ˆçš„能力较差</div><div>  目前åQŒæˆ‘国多数酒店用¾Uºç»‡å“è®¾è®¡æ˜Žæ˜¾æ»žåŽï¼Œå‡ ä¹Žå¯ä»¥ç”?ldquo;òq²ç¯‡ä¸€å¾?rdquo;来åŞ宏V€‚如我国多数酒店床上¾Uºç»‡å“ä»ä»¥ç´ è‰²ç”šè‡³ç™½è‰²äؓ主,èŠÞqº¹ä¹Ÿå±€é™äºŽæ¡çº¹ã€æ ¼å­åŠ½Ž€å•çš„几何图案。根据酒店业的发展趋势,要在未来的竞争中脱颖而出åQŒä¼ä¸šå¿…™å»è¿…速è{变观念,培养适应新阶ŒD늫žäº‰çš„核心能力ã€?/div><div>  二、ä­hæ û|¼šç«žäº‰‹È€çƒˆï¼Œä»·å€¼å•ä¸€</div><div>  单纯的质量、面料方面的低层‹Æ¡ç«žäº‰ï¼Œå¯ÆD‡´è¡Œä¸šåŒè´¨åŒ–严重。由于äñ”品质量差不多都在同一水åã^¾U¿ä¸ŠåQŒä­h格竞争不可避免ã€?/div><div>  三、渠道:销售队伍不½E›_®š</div><div>  直销和代理是目前布草行业采取的主要渠道模式,主要依靠销售äh员的“关系”。随着酒店对布草个性化和配套化解决æ–ÒŽ¡ˆéœ€æ±‚的增加åQŒéšç€é…’店集团化带来集团采购的­‘Šæ¥­‘Šå¤šåQŒè¿™¿Ué é”€å”®äh员单打独斗和æ‹?ldquo;关系"的销售模式必然不能满­‘Ïxœªæ¥çš„需求,优秀的布草企业必™åÕd°½å¿«è¿›è¡Œé”€å”®é˜Ÿä¼çš„深化和变革ã€?/div><div>  四、服务:内部‹¹ç¨‹åŒ–å’Œ¾pȝ»Ÿå¯ÒŽŽ¥èƒ½åŠ›ä¸èƒö</div><div>  目前布草企业的服务主要集中在客情关系¾l´æŠ¤æ–šw¢åQŒä¸Žé…’店‹¹ç¨‹å¯ÒŽŽ¥çš„ç³»¾lŸåŒ–服务能力‹Æ ç¼ºã€‚这与酒店业½Ž¡ç†å’Œé‡‡è´­çš„逐渐规范化不盔R€‚应åQŒä¹Ÿä½¿æœåŠ¡ä¸èƒ½æœ€å¤§åŒ–地变成企业的竞争力ã€?/div><div>  五、宣传:传播渠道单一</div><div>  目前布草行业的营销主要靠一¾U¿çš„销售äh员推介和参加一些行业性展会,即ä‹É优秀企业也缺乏系¾lŸåŒ–的推òq¿æ¨¡å¼ï¼Œ¾~ÞZ¹¾pȝ»ŸåŒ–的品牌规划和提升方案。这ž®×ƒ‹É很多客户对企业的认识比较片面åQŒåª„响了企业的品牌åŞ象ã€?/div><div>  很多äºø™®¤ä¸ºï¼Œåªè¦å®¢æˆ·å…³ç³»åšå¥½åQŒç»ˆç«¯é”€å”®åšå¥½ï¼Œž®×ƒ¸éœ€è¦åšå“ç‰ŒåQŒä¸éœ€è¦ä¼ æ’­ã€‚è¿™¿Uè§‚念也与未来的行业­‘‹åŠ¿ä¸ç›¸é€‚应。品牌是客户对企业及企业产品所有印象的¾l¼åˆåQŒä¼ä¸šå“ç‰Œå¯¹äº§å“çš„推òq¿è“v到重要作用。未来的酒店采购ž®†è¶Šæ¥è¶Šçœ‹é‡ä¼ä¸šçš„综合实力,不能整合公司资源˜q›è¡Œ¾pȝ»ŸåŒ–的品牌推广åQŒå°†ä¼šåœ¨å¾ˆå¤§½E‹åº¦ä¸Šåª„响企业跨­‘Šå¼å‘展的步伐ã€?/div><p>如果你现在想要自己创业,那就选择商务酒店˜q™æ ·çš„酒店加盟好™å¹ç›®å§ï¼Œæœ‰æ„å‘的投资者可以来在下方留­a€å’¨è¯¢åQŒæˆ‘们将会尽快与您联¾p»ï¼Œå¸®åŠ©æ‚¨å¯»æ±‚åƈ抓住更多好商机ã€?/p> <div class="reltxt"> <b>相关阅读åQ?/b> <ul class="overflow"> <li><a href="http://www.zgredt.live/news/6863.html"><p>投资全季˜qžé”é…’店有哪些加盟支æŒ?/p></a></li> <li><a href="http://www.zgredt.live/news/6862.html"><p>投资一间亚朵连锁酒店怎么æ ?/p></a></li> <li><a href="http://www.zgredt.live/news/6861.html"><p>投资˜qžé”å¿«æ·é…’店哪个加盟è´ÒŽ¯”较少</p></a></li> </ul> </div> <div class="nc188_LY" id="zx"> <div class="xm_pt"><b>â€?· 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